Strategic Strikes
Mastering Your Communications in the Cage Match of Public Opinion
by Patrick Riccards
"Strategic Strikes" is a book for people who aren't afraid to speak up. Patrick Riccards wrote it. He's an expert who has spent many years helping politicians, fixing big problems for companies, and leading charities. His book gives honest, proven advice on how to communicate well when things are tough and your plans have failed.
About This Book
Riccards compares smart communication to mixed martial arts (MMA). He says you don't survive by being fancy. You need quick thinking, accuracy, and a plan that works under pressure. He shares stories from big company failures and political campaign disasters. These stories show what truly works when you're in a tough spot and everyone is watching. You'll learn how to: * See and challenge unfair opinions in the news and from others. * Be the first to share your message so it makes a big impact. * Understand your audience, just like a fighter understands their opponent. This book has no empty words or fancy talk. It gives you the real facts about how to communicate when you're under pressure. All the advice comes from actual experiences. If you're tired of old, boring ways to get your message out and want to control the story, this book is for you. What people think is like a tough fight. Don't hold back. Start fighting for your message.
About the Author
Patrick Riccards
Dr. Patrick Riccards is an expert at helping groups talk to people and share their message. He's been doing this for 30 years and is also an award-winning writer. He has advised big companies, government offices, and charities. He has worked with three different presidents. He also helped most of the main government departments, like Education, Health, Treasury, and Defense, plan how they share information. Pat often speaks in public and shares his thoughts with news reporters. He is the CEO, or leader, of the Driving Force Institute for Public Engagement. He has won awards from groups like PR News, Bulldog Report, and IATOP. These awards show he's a leader in public relations and helping charities. He has written two popular books and helped edit two others. He earned a high-level degree, called a doctorate, from the University of Southern California. He also has a bachelor's degree from the University of Virginia. Pat lives in Worcester, Massachusetts with his wife, Jennifer, and children, Michael and Anna.